The debate over children’s use of the internet has taken a new turn with Australian psychologist Dr. Lisa McNamee advocating for a shift in focus from banning internet access to addressing the business models that exploit children’s attention. Rather than ostracizing kids from online spaces, McNamee argues for reevaluating the commercial dynamics at play.
Shifting the Narrative Around Internet Use

Dr. McNamee emphasizes that the issue isn’t the internet itself, but rather how children’s attention is monetized by big tech companies. She points out that many platforms are designed to keep users, especially young ones, engaged for as long as possible. This design is not just about entertainment; it has a financial motive where attention is sold to advertisers.
This perspective challenges the common approach of implementing restrictive barriers on children’s internet access. McNamee suggests that such restrictions do not address the root of the problem. Instead, she advocates for policies that regulate how companies can exploit the attention of young users.
The Role of Parents and Educators

Parents and educators are often in a dilemma about how to manage children’s screen time. Dr. McNamee believes that the focus should also be on equipping adults with the tools to understand how digital platforms operate. This understanding can help them guide children in navigating the digital world safely and consciously.
By fostering digital literacy among both children and adults, society can ensure that children benefit from the educational and social potentials of the internet without falling prey to its financial exploitation strategies.
Policy Interventions and Regulatory Frameworks

Dr. McNamee calls for a collaborative effort between policymakers, educators, and parents to shift away from blanket bans toward more nuanced strategies. She suggests regulations that limit how tech companies design addictive features into platforms frequented by children.
Such interventions could include mandatory transparency about how user data is collected and used, as well as age-appropriate design codes that prioritize the well-being of young users over profit.
The Future of Children’s Interaction Online

Looking forward, the goal is to create a digital environment where the rights and well-being of young users are protected. This involves not only regulating content but also ensuring fair practice in how children’s data and attention are treated.
Dr. McNamee envisions an internet space where children can engage in safe, educational, and enjoyable experiences. Achieving this requires a significant shift in how companies view and treat their youngest users.
In conclusion, the crux of the argument is not to exclude children from digital spaces but to reform the economic interests that jeopardize their online experiences. Such a paradigm shift could redefine how society approaches children’s interactions with technology.




